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Leading CFOs are spending more time on investor relations

Investors, shaken by the recent corporate scandals and conscious of today’s highly competitive business climate, are asking for better measures of economic value and more reliable guidance on a company’s future performance. Much of the burden has fallen on the finance function. One CFO interviewed for this report spends between 15 – 20 percent of her time communicating with the organisation’s shareholders.   It remains, however, an area where many finance functions have more work to do.

Only 26 percent of executives from average performing organisations in the survey believe they are excellent at reporting business results to investors. In contrast, finance executives in top performing organisations are almost twice as likely to be confident in this area: 40 percent of them believe they are now excellent when it comes to investor relations. Leading CFOs espouse better forecasting techniques and the use of value-based management concepts and tools as a vital step forward in improving the quality of investor guidance.

In your opinion, how important are the following capabilities in building trust with the investor community?

Content and graph source:  EIU

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