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Presenting The Business Case
Group
management need to convey
the growth potential of the
business as a stand-alone
entity, underpinned
by a
credible financial track
record and
relevant market research.
This might involve a detailed
report addressed to the sponsor
if the route chosen is demerger
and
flotation,
or a vendor-initiated
due diligence in the case
of a trade sale. Investors
will need
to understand the basis of
the valuation - with reference
to intellectual property,
product range or brands -
and be convinced
that the right management
team is in place to deliver
the business plan.
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