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Clear Rationale
It's essential that the parties share the same assumptions about the market, the nature of the opportunity and what the deal is intended to achieve. Managers who had been involved in unsuccessful alliances often quoted misunderstandings or lack of clarity in this area as a root cause of the failure.
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© 2008 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved.